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P L A Y M E N O W P A U S E M E N O W V I E W P R O J E C T

LIEF IS A FEMALE-LED CREATIVE CONTENT STUDIO, PROMOTING AND CELEBRATING INCLUSIVITY, CREATING NEW CULTURE-DEFINING WORK WITH EXCEPTIONAL AND UNIQUELY DIVERSE FILMMAKERS.

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Winner ASVOFF MK2 Grand Prix. Meet Kizzy Vaines, a female bodybuilder. A short film playing with taboos and gender stereotypes.

‘I want Muscle’ is a film that plays with taboos and gender stereotypes. It aims to explore a different kind of female beauty. It provides a glimpse into the world of Kizzy Vaines, a female bodybuilder. The only British competitor for the Olympia Fitness title in Las Vegas.

The visual aesthetic and soundtrack of the film are reminiscent of the glamour of the late 70s and early 80s, the golden age of female bodybuilding. It pays homage to the pioneering goddesses of the sport like Lisa Lyon and Rachel Mclish.

“I wanted to shoot a muscle worship film taken out of a fetish context. To break with traditional ideas of femininity in fashion and play with imagery that is conventionally perceived as glamourous, sexy, soft and feminine, juxtaposed with displays of pure strength and shots of the gruelling pain and discipline that is involved in achieving this type of physique.”

Photography: Elisha Smith-Leverock