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move me
P L A Y M E N O W P A U S E M E N O W V I E W P R O J E C T

LIEF IS A FEMALE-LED CREATIVE CONTENT STUDIO, PROMOTING AND CELEBRATING INCLUSIVITY, CREATING NEW CULTURE-DEFINING WORK WITH EXCEPTIONAL AND UNIQUELY DIVERSE FILMMAKERS.

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We fight for menstrual equity and the rights of all people who bleed.
Florence often finds using levity to address serious topics challenges the viewer’s perspective much more effectively than aggression or shock tactics. The idea for this short came from the question of what an ancient fertility goddess might think if they could see just how miserable and self-indulgent she can become on her period – and to challenge herself to see her monthly period as something to celebrate rather than resent. Macro shots emulate the pace of spasms and cramps and a connection to the natural world is central to the visual language.