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P L A Y M E N O W P A U S E M E N O W V I E W P R O J E C T

LIEF IS A FEMALE-LED CREATIVE CONTENT STUDIO, PROMOTING AND CELEBRATING INCLUSIVITY, CREATING NEW CULTURE-DEFINING WORK WITH EXCEPTIONAL AND UNIQUELY DIVERSE FILMMAKERS.

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2020 WINNER Clio 'Best Fashion & Beauty Marketing' Bronze. 'Rejoice Resist' celebrates and shows Black Joy and Black pleasure as the ultimate form of resistance.

For Paris SS2021 Digital Fashion Week, Lief teamed up with Equator Productions and IN THE BLK, a collective of Black creatives in the fashion industry dedicated to creating and expanding spaces for fellow Black professionals, and Facebook, to create the London activation.

Written and directed by Elisha, the short film was created with the POC film community in London, featuring designs by Black-owned fashion labels.

Shaniqua Okwok

Black joy as ‘a force that restores us and gives us strength’, especially in a year full of grief and anger.

A woman on a quest to discover this truth.

Elisha comments: ‘The idea for the film was conceived while being isolated at home, with an onslaught of bad news and worse news ever present in my social media feed. I looked at how we comfort each other, what we share and how we connect. Rejoice Resist is also a commentary on current meme culture which members of the Black community have been sharing to uplift each other in these emotionally fraught times. This content is far more than frivolous distraction – it is a survival tool.

The mission of IN THE BLK is to uplift and support and I am proud to have been able to be a part of this endeavour with my film and very grateful to the ITB designers who have entrusted me to uplift their art in this way.’

Featuring Designs by:
Aliétte, Amber Raye, Beads Byaree, Brother Vellies, Dixie Graze, Épifenē, Fe Noel, The House of RG, KHIRY, Kai Collective, L’Enchanteur, Marty Moto, Nooni, OLTR London, Sheer Suga, Third Crown, 90zBack.

Shanice Weeks-Brown
Animation by Kingston-based new talent Jenille Brown

“Surreal & lighthearted despite its powerful themes.”

LBB

Rhoda Ofori-Attah
Elisha and 1st AD Giselle Garcia.
Photo: Betty Martin

CLIO AWARDS 2022
Winner ‘Best Fashion & Beauty Marketing’ Bronze

BLACK FILM FESTIVAL OF NEW ORLEANS 2021
Winner ‘Best Short’, ‘Best Costume Hair and Make-up’, ‘Best Cinematography’.
Nominated ‘Best Sound Design’ and ‘Best Director’

AESTHETICA 2021
Winner ‘Best Fashion’

SHARK AWARDS 2020
Nominated ‘Best Short Film Under 5’

OFFICIAL SELECTION
Denton Black Film Festival 2021
Athens Fashion Film Festival 2021, ASVOFF 2021
SR Socially Relevant Film Festival New York 2021
La Jolla International Fashion Film Festival 2021
Blackstar Film Festival 2021
London Fashion Film Festival 2021
Regent Park Film Festival 2021, Shorts on Tap 2021
Short Film Festival Cologne 2021 (KFFK)
Image Film Festival 2022

Animation by Kingston-based new talent Jenille Brown