Presenting
a new venture
Coach ‘Lose the Plot’
by Alma Har'el
by Alma Har'el Made By Lief, Commercials
Charles Melton thinks on his feet to make a quick getaway. Soho Sneakers. Not just for walking.
Play me now
Charles Melton thinks on his feet to make a quick getaway. Soho Sneakers. Not just for walking.
It’s not often that you get to watch a hunky actor like Charles Melton run lines and find his character, so when Alma Har’el set out to write and direct a campy new Coach campaign, she decided to give her viewers a glimpse into the performer’s process—with a hint of humor, of course. Set in a retro house in the Hollywood Hills, “Not Just for Walking” features a determined-yet-paranoid Melton, who has to memorize a script and escape his paparazzi-swarmed home while remaining undetected in his flashy Soho Sneakers.
Alma and Charles Melton take it away in Interview Magazine.