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P L A Y M E N O W P A U S E M E N O W V I E W P R O J E C T

LIEF IS A FEMALE-LED CREATIVE CONTENT STUDIO, PROMOTING AND CELEBRATING INCLUSIVITY, CREATING NEW CULTURE-DEFINING WORK WITH EXCEPTIONAL AND UNIQUELY DIVERSE FILMMAKERS.

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Trailer. Lief brings together two creatives, Anita Chhiba and Aki Omoshaybi, to explore adidas Originals' iconic colour blue.

In this film directed by Danny Sangra, two creatives come together to explore what the colour blue means to them. Seen wearing adidas Originals Blue Version collection, Anita Chhiba is a New Zealand-born Londoner who founded a community platform Diet Paratha that celebrates underrepresented South Asian talent in industries such as fashion and beauty. Aki Omoshaybi is an actor and filmmaker whose directorial debut last year was inspired by his desire to foreground Black British experiences in cinema and thereby create new role models for the upcoming generation.

 

How

 

does

 

blue

 

sound

 

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Watch ‘A Hue Named Blue’:

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'A HUE NAMED BLUE'