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P L A Y M E N O W P A U S E M E N O W V I E W P R O J E C T

LIEF IS A FEMALE-LED CREATIVE CONTENT STUDIO, PROMOTING AND CELEBRATING INCLUSIVITY, CREATING NEW CULTURE-DEFINING WORK WITH EXCEPTIONAL AND UNIQUELY DIVERSE FILMMAKERS.

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The story of the behind-the-scenes education that went into learning the language of a loved one. Hoffman brings her signature playfulness and spirited energy to this WhatsApp campaign, which oozes a filmmaker-forward approach.

Courtney Hoffman brings a fresh perspective to WhatsApp’s global “Message Privately” campaign, marking her commercial directing debut with six vibrant films.

Happy end? Only they know! The suspense of an awkward first date:

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'DOUBLE DATE'

A grand cinematic score brings a playful energy to the victory lap around the office:

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'DREAMJOB'

EACH STORY connects to A UNIQUE 15″ FILM FOR MOBILE FIRST VIEWING:

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'SECRET LANGUAGE'
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'NEW OR RENEW?'
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'DREAM JOB'