Presenting
a new venture
Production company Lief launches studio to create ‘auteur brands’
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Campaign, Lief Entertainment Company
Production company Lief has launched an entertainment studio to bridge the gap between auteur filmmaking and brand storytelling”.
Lief Entertainment Company will pair filmmakers – including those on Lief’s roster such as Misan Harriman, Haifaa Al Mansour, Bertrand Bonello and Top Boy director Myriam Raja – with brands to develop projects.
It will offer consulting on creative development, audience strategy, distribution and festival
positioning, and in some cases help brands set up their own entertainment divisions.
Margo Mars and Ryamond van der Kaaij Find the article here.
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