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P L A Y M E N O W P A U S E M E N O W V I E W P R O J E C T

LIEF IS A FEMALE-LED CREATIVE CONTENT STUDIO, PROMOTING AND CELEBRATING INCLUSIVITY, CREATING NEW CULTURE-DEFINING WORK WITH EXCEPTIONAL AND UNIQUELY DIVERSE FILMMAKERS.

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Founder Margo Mars adorns the cover of SHOTS Magazine.

Thank you to Olivia Atkins from SHOTS Magazine for such a huge celebration of Lief and the attentive write-up.

“Mars pulled together this stellar directorial line-up to tackle the “transformation of the content market” and give a new slant to the usual production model. One that allows her to be more playful with people that share her outlook. 

..a Lief creature? It’s about uniqueness, having a really clear voice, being a bit of a badass, but also being really open, honest and humble.

As the old age goes, ‘it’s not what you wear, it’s the way that you wear it.’ Style is so much more than just the clothes you put on, it’s about the attitude. I can’t help but recall the last line of the Gwen Stefani song Harajuku Girls, ‘Girl you’ve got style.’ It’s so applicable.” Olivia Atkins, SHOTS

SHOTS April 2018
Illustrations by Dmitry Chaika, Art Direction Dizzy Zebra