Increation is a creative partner full of curiosity and fresh perspective who brings to life visionary work at the intersection of film, branded entertainment, art and TV Commercials.
Guided by the powerful, visionary, wild spirit of the winged lioness, Increation nurtures & celebrates the kaleidoscope of diverse voices creating the new narratives defining culture today.
We recognise quality in the way a theme is explored, a character is shaped and are about style in all its incarnations.
Increation brings a curation of A-List talent and diverse new powerful voices, each incredibly gifted and able to infuse commercial projects with the emotional and visual scope they need to reach a global audience. We also bring insight through an internal culture that reflects the diversity of the real world you want to address.
Above all, we combine a love for innovation in story & communication with a strong desire to forge a unique path with each project we undertake.
a fresh way to make creative decisions
We see the powerful potential of brands working with filmmakers and artists as content providers. We founded Increation in order to disrupt the talent-choosing process with confidence and style, combining our unparalleled knowledge of what works for a project, and what for talent to create perfect and unique pairings.
“I know many films that would have been a lot better if they had a surprising perspective behind the camera.” ALMA HAR’EL
Bat For Lashes
'LES RENCONTRES DES ARLES'
Bart Julius Peters
Karimah Zakia Issa
Our extensive experience allows us to usher and welcome some of our favourite directors and artists into the advertising industry. We will be there at all creative junctions to advise, support, inspire and problem-solve as they create with confidence and style.
The work as a result will be moving, full of heart, and among the best in advertising.
Acting as a catalyst for a grand vision, Mars designed lief.studio and created a platform for artists and clients that is more applicable to today's cultural landscape. Her experience as Artistic Director allows her to guide artist-conversations within brand projects.
Artistic Director Sam Fontaine is dedicated to Art and Solidarity-driven projects for the Luxury Brands. Projects include Films, Print, and Art installations where she counts awards such as the Grand prix Stratégie du Luxe, Le Book, Lions, Clio, and France Production of the Year 2018.