Presenting
a new venture
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Increation is an artistic partner full of curiosity and fresh perspective that brings visionary work to life at the intersection of film, branded entertainment, art, and TV Commercials.
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Guided by the winged lioness’s powerful, visionary, wild spirit, INCREATION offers an artistic partnership that nurtures & celebrates the kaleidoscope of diverse voices creating the new narratives defining culture today.
INCREATION brings the inner conviction that a brand must imagine and commit to both the good and the beautiful.
Above all, we combine a love for innovation in story & communication with a strong desire to forge a unique path with each project we undertake.
the joy of doing together
We see the powerful potential of brands working with filmmakers and artists as content providers. We founded INCREATION to disrupt the talent-choosing process with confidence and imagination, combining our unparalleled knowledge of what works for a project and what for talent to create perfect and unique pairings.
Our extensive experience allows us to usher and welcome some of our favourite artists into the advertising industry. The work we create as a result, will be moving, full of heart, and among the best in advertising.
Partner With Us
We passionately share unrivalled production know-how and the right connections and infuse projects with ideas and energy through out-of-the-box thinking.
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Margo Mars
Acting as a catalyst for a grand vision, Mars designed lief.studio and created a platform for artists and clients that is more applicable to today's cultural landscape. Her experience as Artistic Director allows her to guide artist-conversations within brand projects.
Sam Fontaine
Artistic Director Sam Fontaine is dedicated to Art and Solidarity-driven projects for Luxury Brands. Projects include Films, Print, and Art installations where she counts awards such as the Grand prix Stratégie du Luxe, Le Book, Lions, Clio, and France Production of the Year 2018.